North Haven, Conn. April 5, 2017– ELEVEN SPORTS announces it will show LIVE coverage of select events from the 2017 Ciclismo Cup – a series of races from the UCI Road Calendar that feature some of the world’s best professional cyclists competing for UCI WorldTour teams.
The top level LIVE races, which will take place against the dramatic and stunning backdrop of the Italian Alps, will run on ELEVEN SPORTS in addition to the existing cycling content already on air, including the exciting lifestyle and travel themed Mountain Biking show – Mountain Bike Adventures. This combination of compelling content highlights ELEVEN’s strategy to deliver LIVE races and inspirational lifestyle content creating a go-to destination for all cycling fans across the US.
ELEVEN SPORTS will show 90 minutes of LIVE coverage per day across six races of the 2017 Ciclismo Cup:
- 17-21 April: Tour of the Alps
- 13 September: Coppa Agostoni
- 14 September: Coppa Bernocchi
- 30 September: Giro dell’Emilia
- 1 October: Gran Premio Bruno Beghelli
- 3 October: Tre Valli Varesine
The races, which are produced by PMG Sport, distributed with Oneplayer and organised by the Italian League of the Professional Cycling, will be shown LIVE on ELEVEN SPORTS to 50 million households thanks to the network’s reach in the U.S. through carriage deals including, but not limited to: AT&T, DIRECTV, Verizon, Charter and NCTC.
“We are very pleased to grow our cycling content for fans across the U.S. with the addition of LIVE action from the 2017 Ciclismo Cup,” said Danny Menken, Group Managing Director, ELEVEN SPORTS. “Compelling bike content is very important to us and we are committed to offering fans great access and unique insight into their favorite sport and pastime. Watching the elite battle it out in the Alps feeds the passion of every road cycling purist, and we look forward to confirming more top rights not only from road cycling, but from every type of bike content very soon.”
Ciclismo Cup race winners so far this season include Adam Yates of UCI WorldTour team Orica-Scott, and Diego Ulissi of UCI World Tour team UAE Team Emirates.
ELEVEN SPORTS in the US will be the destination where emerging and mainstream sports meet compelling LIVE action and engagement. Through its ‘For the Fans’ strategy, the network will also build on its long-term commitment to create a community around niche sports that brings the fans into the conversation through an engaging, fan-friendly approach.
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About ELEVEN SPORTS:
ELEVEN SPORTS is available in 70 million homes worldwide in Belgium, Luxembourg, Poland, Singapore, Taiwan and the United States. Launched in the US in March 2017, ELEVEN SPORTS is dedicated to delivering world-class domestic and international sports and lifestyle entertainment ‘For The Fans’. Sports fans will be treated to a unique mix of emerging and mainstream sports combined to provide engaging and compelling LIVE entertainment, placing the viewer at the very heart of the action. Further updates about new and exciting programming coming to ELEVEN SPORTS will be announced soon.
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