ELEVEN SPORTS LAUNCHES 24/7 DIGITAL SERVICE ON TWITCH
North Haven, CT: Global sports provider ELEVEN SPORTS has launched Eleven Prime, a new dedicated sports channel on social video service, Twitch.
Eleven Prime will operate 24/7 on Twitch and will offer fans a variety of LIVE sports including basketball, baseball, football and hockey, as well as coverage of sports with dedicated, underserved fan bases such as darts and drone racing.
The service will be free to access in the U.S. with some events available to Twitch’s 15 million users globally. Fans will have the option to subscribe for an enhanced viewing experience including ad-free displays and other additional features.
“The launch of Eleven Prime on Twitch – one of the most unique engagement platforms in the world – is another landmark moment for ELEVEN SPORTS in our advancement as an innovative sports provider focused on bringing the action to our fans everywhere,” said Anthony Bailey, SVP Managing Director for ELEVEN SPORTS in the U.S. “This partnership expands our presence in the U.S. and through our collaborative approach with Twitch, we are challenging the status quo on how sports are delivered, discovered, and packaged. We are focused on reaching audiences everywhere and ensuring that fans can interact socially around our content.”
“Sports on Twitch is a very nascent, yet well-received category by our community,” said Jane Weedon, Twitch’s director of business development. “ELEVEN SPORTS is tapping into the current appeal by offering up one of the first channels on Twitch dedicated to broadcasting sports content 24/7. Given the diversity of their programming from football to darts, and everything in between, this is an exciting time for sports fans looking for a more interactive viewing experience.”
About ELEVEN SPORTS:
ELEVEN SPORTS is an award-winning global sports provider dedicated to delivering world-class international and domestic sports and lifestyle entertainment. In just over two years, ELEVEN has become a young, dynamic brand that resonates globally as well as locally, engaging fans on-air and online, in local languages and a fresh tone of voice.
ELEVEN SPORTS delivers more than 25,000 LIVE hours of top class sporting action to over 17 million paying customers worldwide in Belgium, Luxembourg, Italy, Poland, Singapore, Taiwan and the United States. Live coverage of premium sports events is supplemented with news, comprehensive analysis, digital content and local programming. ELEVEN’s services are 24/7, multiscreen, full HD and locally produced to the highest international production standards.
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