By July 21, 2017LATEST NEWS, News, Press

Pioneering global broadcaster ELEVEN SPORTS has agreed a deal with leading esports company Gfinity to bring LIVE and EXCLUSIVE competitive video gaming action from the Elite Series to fans across all seven of its markets.

Gfinity’s Elite Series aims be one of the most innovative, engaging, entertaining and technologically advanced esports platforms in the world, bringing together eight professional franchises competing across three games; Street Fighter V, Counterstrike:GO (CS:GO); and Rocket League.

The eight teams, which include Team EnVyUs, an American team who were recently crowned International Team of the Year at the Esports Industry Awards, face off in Elite Series with each having drafted top amateur talent into their roster from the online Gfinity Challenger Series.

This means the very best teams and players will compete in a 7-week regular season featuring round robin league fixtures, followed by semi-finals and finals. All matches are being held at the Gfinity Esports Arena in Fulham Broadway, London.

Gfinity also has plans to extend the Challenger Series and Elite Series into new markets as part of the next stage of the development of the product. The ambition to build a series of high quality events appeals to ELEVEN’s strategy to tell a story around captivating new content which is relevant to the many esports fans in the U.S. This also presents a unique opportunity for ELEVEN to introduce fans of traditional sports to an innovative and compelling concept that is on the rise globally.

The fact that there is a U.S. based team competing in the Elite Series also makes this property particularly relevant for ELEVEN SPORTS in that market.

ELEVEN SPORTS will show LIVE and EXCLUSIVE coverage of the premium action starting with week three this weekend, along with preview and review shows, behind the scenes footage, documentary and magazine content and industry interviews and features.

“Esports is growing rapidly worldwide and we are thrilled to agree this deal with Gfinity to bring a slice of the action to fans in the U.S., particularly as it features Team EnVyUs,” said Danny Menken, Group Managing Director, ELEVEN SPORTS. Gfinity aims to create a community where gamers can play, share, watch and learn via dynamic and engaging content. This makes it the perfect partner for ELEVEN SPORTS in line with our strategy to bring fans close the action, creating a go to destination where a community of dedicated and passionate millennial fans can access a diverse range of content that is tailor-made for them.”

“We are very excited to work with ELEVEN SPORTS as they are an excellent partner to deliver top quality broadcasting to the key markets where esports matters the most,” said Neville Upton, CEO, Gfinity plc. “ELEVEN SPORTS distributes some of the biggest sporting events which makes them a natural fit for all the competitive video game action that the Elite Series has to offer in full HD, globally.”

Across all of its properties, Gfinity has organised 4.2 million gaming sessions which have achieved more than 100 million views to date across more than 20 countries with a total of 1.2 billion minutes watched. This makes it one of the world’s leading esports companies and the UK’s premium esports Tournament operator.


Images provided are for one-time use and editorial (below the line) purposes only, and in context with the aforementioned press release as it relates to the rights and the specific territories for ELEVEN SPORTS.


ELEVEN SPORTS is available in almost 80 million homes worldwide in Belgium, Italy, Luxembourg, Poland, Singapore, Taiwan and the United States. Launched in the US in March 2017, ELEVEN SPORTS is dedicated to delivering world-class domestic and international sports and lifestyle entertainment ‘For The Fans’. Sports fans will be treated to a unique mix of emerging and established sports combined to provide engaging and compelling LIVE entertainment, placing the viewer at the very heart of the action.

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About Gfinity

Formed and managed by gamers and with the backing of engaged financial investors, Gfinity Plc was created to propel esports in the UK to a professional level, raise awareness of gaming as a competitive spectator sport and to provide a venue for gamers to showcase their talent. Gfinity is one of the world’s leading providers of esports competitions and content, hosting thousands of competitions every month through its online tournament platform (www.gfinity.net) which brings together the gaming elite and casual enthusiasts. With multiple leagues across the best gaming titles, gamers are able to compete for prestige and prizes or play for pride and boost their skills playing with gamers of a similar standard. The Gfinity Esports Arena in Fulham Broadway, London is the home of UK esports showcasing regular tournaments across the full range of competitive games. Beyond its own tournaments Gfinity provides a full turnkey solution for any brand wanting to create their own esports tournaments and has staged premium esports events for leading publishers and brands including Microsoft, Activision, EA, Xbox, Gillette and HP, some being hosted in iconic venues including the Queen Elizabeth Olympic Park and the Royal Opera House.

For more information on the teams check out:  http://gfinityesports.com/uk/teams

For more information on the tournament: www.gfinityelite.com

CONTACT: caroline@indigopearl.com


About esports

esports (electronic sports) is watching or playing competitive video gaming. Leading titles include League of Legends, Counter-Strike: Global Offensive, Defence of the Ancients 2 (DoTA 2), Call of Duty and Rocket League. The industry is growing rapidly, with new communities developing around more and more titles. The global esports market generated US$325 million of revenue in 2015 and is expected to make $463 million in 2016. The global esports audience in 2015 was 226 million people, 80% under the age of 35 and 70% male (source: Newzoo). Online streaming channels Twitch and YouTube command the biggest audiences, although esports events are also now being broadcast on conventional TV.  The 2015 League of Legends Championships finals in Berlin were watched by 36 million people, with a peak concurrent viewership of 14 million viewers, while at DoTA 2’s flagship annual championship ‘The International 2016’ competitors from around the world competed for a prize pot of over $20 million.

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